Ardis, I think you make a valid point. For many of us it is natural to kick against gimmicks. You say, “;appeal to my better nature.”; What parts of green-thinking (for lack of a better phrase) appeal to you? I ask sincerely as I would like to steer my own rhetoric away from gimmicks and towards higher thinking and substance.
I am aghast that the little girls at your school wear those things. I was a nanny to a girl that age for a couple of years, but she wore appropriate clothing. Why do parents let their little girls wear "These are real" shirts?! Ugh!